At one point when you thought of a smartphone the first mobile device to come to mind was the cleverly marketed iPhone, but now it seems the Apple branded mobile device has to work a bit harder in order to earn and keep its base. While it is true that owning an iPhone is still seen as a status symbol, the fact that the mobile has become so readily available has worked against the company as now more tech orientated and trendy mobile customers are now looking towards other devices.
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